Destination Event Planner
A 100-guest immersive destination wedding in Madrid by destination event planner Make It Happen Management. Joan Miró-inspired design, full-service venue sourcing, hotel and travel management.
D E S T I N A T I O N W E D D I N G
Madrid Destination Wedding
A 100-guest immersive weekend in Madrid, designed around the city where they fell in love
They met traveling. They got engaged traveling. So when it came time to celebrate, the only real question was where to take 100 of their favorite people. Madrid answered first — and we set about turning the city into a story only they could tell, with Joan Miró as the visual through-line.
Event Challenges & Goals
T H E C L I E N T’ S G O A L
The couple wanted an immersive destination wedding weekend in the city where they had fallen in love — built around the art, food, and travel they share. Our brief was to make Madrid the celebration, not a backdrop for one.
T H E B I G G E S T C O N C E R N
Moving 100 guests internationally — flights, visas, geopolitical considerations, and arrivals from multiple time zones — with zero turbulence to the celebration. Every guest journey had to feel as effortless as the weekend itself.
T H E B I G G E S T C H A L L E N G E
Planning a wedding from New York into a city that thinks in Spanish, transacts in euros, and builds in meters. Every measurement, every contract, every vendor conversation needed translation — and we don’t hand that work to the couple.
The Solutions We Provide
-
![]()
Destination Venue Sourcing
-
Creative Direction & Design
-
Hotel & Travel Management
-
Entertainment Management
-
Food & Beverage Management
Strategic Planning & Full-Service Design and Production
-
The couple originally floated three events — a Hamptons gathering, a New York reception, and a Madrid wedding. Less is best. We made the case to focus the value into one immersive weekend in the city where they had fallen in love, then flew with them to walk it. We considered private clubs, restaurants, and event venues across Madrid before landing on a space that felt theirs — one that would let the design language speak.
-
We anchored the design in art, specifically Joan Miró — whose retrospective at the Museum of Modern Art was one of David’s earliest events. Miró became the visual through-line for the night, threaded into every paper product, every centerpiece, and the dance floor itself.
-
We translated the couple’s favorite Miró painting into a custom dance floor graphic, then pulled elements from the same painting into the paper suite, escort cards, and table numbers. A suspended paper-poppy ceiling installation brought a tropical canopy over the Madrid floor, and table florals cascaded like flamenco dresses.
-
We sourced a culturally immersive entertainment lineup: a live band, a DJ, a flamenco dancer, and a beloved jamón carver from one of the couple’s favorite restaurants. When the bride’s mother’s opera-singer friend backed out late, we repurposed the flamenco dancer for the room’s grand reveal — a focal moment now part of her own portfolio.
-
We managed hotel sourcing, room blocks, guest experience, and full ground transportation — venue, after-parties, and back again — for all 100 international guests.
-
We hired a Spanish-speaking local team to bridge customs, vendors, and metric-versus-imperial measurements. We also used the just-released translation AirPods (purchased two days before the event) for live, on-site communication with non-English-speaking partners.
Behind-The Scenes Planning & Design Tools
Every venue, rendering, and design element was personally scouted and custom-developed to bring the creative direction to life before the weekend began.
From 3D renderings and custom floor plans to fabric sourcing and live production, every detail was mapped and designed before the first guest arrived.
