Corporate Event Planning & Brand Activations

Make It Happen Management is a corporate event planning firm that produces conferences, brand activations, product launches, and leadership summits for Fortune 500 companies.

Annual Investor Conference

C O N F E R E N C E

A Latin American-themed event at The Plaza Hotel in New York for investors

We’ve managed Patria’s annual investor conference for many years and hosted it at various locations throughout NYC. This particular year, we transformed The Plaza Hotel into an inviting space for Patria clients. Watch how the registration area and ballroom come alive with colorful florals and organic touches.

Event Challenges & Goals

T H E C L I E N T’ S G O A L

The client's #1 priority was to create a warm and welcoming space for their investors and a sense of connection through the design and decor.

T H E B I G G E S T C O N C E R N

The positioning of the existing main stage in the Ballroom created distance between the client and their investors, hindering a feeling of connection.

T H E B I G G E S T C H A L L E N G E

We were asked to take charge of every aspect of this full-service event, from crafting the agenda to handling design details and arranging travel accommodations.

The Solutions We Provide

Hotel & Venue Sourcing
Design & Production
Management Staff & Support
Food & Beverage Management
Speaker & Entertainment Management

Strategic Planning & Full-Service Design and Production

The registration area serves as the heart of the event, being both the initial point of contact for guests and the hub for information. To ensure a positive first impression and a seamless transition into the main event space, we created an inviting environment by incorporating organic elements that flowed naturally into the ballroom design.
To address the stage dilemma, we installed a two-foot high stage in the center of the ballroom. This strategic placement brought speakers closer to the audience, bridging the gap and fostering a stronger sense of connection between the client and investors.
The client sought a convenient Midtown venue to accommodate their guests, making The Plaza Hotel an ideal choice. Its versatile and expansive ballroom, along with designated spaces for breakout sessions, offered numerous advantages.
Patria wanted to integrate the Latin American culture into the feel of the event, so we filled the space with dramatic greenery and exotic florals. Giant palms served as backdrops, and we adorned tables with natural centerpieces.